Being different from your competitors may seem like a risk, however, when you are doing something different than the rest, it’s easier to catch the eye of your potential customer base. So if you ever have an idea which seems a bit different than what your competition is doing, rather than forgetting about it, think more to align it in the interest of your own business.
For example, if you own an electronics store, assure your customers that you would provide them with the necessary servicing and repair at a discounted rate if they buy electronics from your store. This would not only build your sales, but would also increase customer loyalty and retention within your business.
However, the above example is only one of a kind when it comes to making your business unique and different within the industry you function in. India currently is home to over 6 crore MSMEs, and the key to making your business stand out is to make the most of your potential by providing your customers with something different and valuable.